Excellent blacks and contrast ; Improved shadow detailing ; Vibrant yet accurate colours ; Supremely low input lag

Imperfect motion processing for interlaced broadcast ; Peak brightness insufficient for impactful HDR

The LG OLED55B7V is bettered in performance terms by most of LG’s 2018 OLED models. However, the fact that you can now get a 55-inch B7 for just £1300 makes it arguably the biggest bargain of this or any other TV season.

Dynamic HDR performance ; Excellent webOS smart platform ; Loads of screen and quality for your money

Average audio ; A replacement model will be along shortly…

Excellent all-round image quality ; Elegant design ; HDR10, HLG and Dolby Vision support ; Great smart platform

Monophonic onboard audio ; No Dolby Atmos passthrough for Dolby TrueHD ; Silver bezel can distract

LG hits the sweet spot with the B7. For a mid-range price you get a high brightness OLED panel in a stylish design, offering immersive 2160p image quality. With support for all three key HDR formats catered for, plus Freeview Play, it’s an easy set to...

Awesome OLED picture ; Natural presentation ; Supports all HDR formats ; Neat, unfussy design ; Great for gaming

Sony A1 is a punchier performer

The B7 (along with its twin, the C7) is the sweetest spot of LG’s 2017 OLEDs and a great premium choice

Wonderful blacks and excellent contrast ; Boosted brightness means better HDR performance than 2016 model ; Dolby Vision and Atmos support ; Rich visuals ; WebOS is a joy to use

Dolby Atmos support still in infancy and speakers don't really deliver it in its truest form ; Rear design could be refined a little more

With the same panel and support in this OLED B7 model as the far pricier G model, there's no denying the rich picture qualiy of the B7 make it easy to fall for.

Perfectly uniform blacks thanks to infinite contrast ; Great picture even from an angle ; Low input lag for gaming

Static images can get "stuck" temporarily ; Screen brightness varies with content being displayed (ABL)