This is a great shampoo for color treated hair. My haircolor lasts noticeably longer without losing shine. It lathers up nicely & rinses away clean with no build-up

I color my hair regularly and this is the only shampoo that doesn't let the color to fade. My hair is very fine and this also gives me extra volume. It's my favorite shampoo.

I prefer the Volumizing over the Hydrating version of the shampoo. It definately locks my color in longer, cleans well, but doesn't strip color. However, I do prefer the Hydrating version of the conditioner. So far, the Wella Preserve line is the best...

I get both highlights and low lights in my hair and this shampoo works great for preserving the color and giving me extra volume. It's my favorite shampoo. (I also use the conditioner)

I have a fit trying to keep my red color looking fresh. Reds fade so fast:( So, when I read the ad that Wella's shampoo was supposed to work better to keep color than other professional shampoos, I decided to try it. I noticed that my roots seemed to...

This protected my color and gave me great volume. It is very lightweight. It smells good and lathers well. The only drawback is that it doesn't seem to do much repair,

I\'ve tried this shampoo, it has a wonderful lather an does not weigh your hair down.

I don't know about preserving my hair color, but it sure helps with body!

I used this and my hair felt like straw. I actually had to add more water to my hair to get a lather. Not sure if it protects color but it didn't hydrate at all.