This product works. I put it on my fringe as I have wavy frizzy hair, then blow dry it in. It definitely helps to straighten the fringe. I have to repeat it every wash ( daily) but will be buying this lotion again.

This product is fantastic keeps hair straight even in humid conditions. Would highly recommend for holidays and general use. Does not make your hair greasy or weigh your hair down. Excellent product.

This really makes a difference to my hair and the fact that you don't have to apply it at every wash is brilliant.

I have really curly hair and tried many products before this, I was hesitant at first but it really does work. It kept my normally wild and frizzy hair straight even after sleeping on it (Normally my hair curls back up over night) and me being...

I bought this lotion hoping to tame my frizzy hair and keep me away from using straighteners every day. Followed instructions correctly but hair was straight for only 1 day. It also gave my hair a stiff and dull apearance. Next day it was wavy again....

I have short wavy hair, and had never used straightening lotions before, so I bought this one and one from L'Oreal. I had been straightening my hair without this cream for months before, but when I squirted 5 pumps into my hand, applied it all over my...

This alright as a smoothing cream but did not keep my hair straight on a night out, nevermind through washes, maybe it would work if you have wavy hair

This is superb - easy to apply - don't need much - lightly towel dry hair - gently comb through - pump 5/6 squirts (I have chin/shoulder length hair) - rub together in your hands a little bit so that you apply it evenly - smooth through the hair mostly...

My daughter bought this to try and minimise the amount she straightens her hair and its helped! You see results immediately after the 1st use, if you follow the instructions on the box. The product smells nice and is easy to use, and does not make your...