I have been using this shampoo for several years now. I have blonde hi-lites in my hair. Have gone to the same hair stylist for several years. She told me I don't know what shampoo you are using, but keep using it as your hair keeps the color longer....

If your have to save money and want a shampoo that works this would be it. I have this and the conditioner and my mind knows it's cheap shampoo but if it didn't it would not know the difference. My hair feels great and nice condition. If your not...

This is always in my bathroom unless i have company then i take it to my room they have to bring there own or use the other stuff that is in there, no one touches my TRESemme.

This shampoo and conditioner system really brings out the brown and subtle red tones in my hair and keeps my color looking great for a long time. Plus, it's REALLY inexpensive. Definitely worth it!!

I have thick, coarse, over processed hair. It leaves my hair clean and moisturized at the same time, which is just PERFECT. When on sale @ my local supermarket for $3.99, it's truly a bargain gem.

I absolutely love this shampoo. It smells awesome & I can smell it thru out the day. It's a great value too!

I really like the Color Thrive for brunette/red hair! I use it in combination with the Color Thrive conditioner and it really helps control fade and washout of my color. Gives me more time between trips to the salon!

This shampoo & condition was recommeded to me by my hairdresser. I previously was using the Pantene line, but a group of hairdressers in the salon I was going to said that Pantene was like using "car wax," so they suggested I try TRESemme products. I...

I don't even have red or brunette hair, but it makes my color stay in longer. It doesn't make it shine or anything, but it's very gentle and you don't need a lot of it. And it lasts forever since it's such a big bottle.

I feel that it helps to keep my color protected longer. So far so good.