Schwarzkopf LIVE Intense LigSchwarzkopf LIVE Intense Lightener 00A Absolute Platinum Hair Dye

I used this bleach twice. I had dyed my hair black for the best part of 15 years. I had used two boxes of colour remover prior to this over about a month. They did take the roots to an orange colour but didn't touch the rest. I wanted to go a medium...

I have been using absolute platinum for over two years now and it is a fantastic colour and coverage

I love this hair dye, but if I have to be honest, I only love it because its the perfect base for when I dye my hair a bright colove, like blue. It's really easy to apply, and I have dark brown hair and can say if you used a toner, it'd probably be a...

This product really lightens your hair and doesnt leave it yellow looking. Highly recommend this

Used this after using Bleach London dye for a change, very disappointed. Came out an uneven golden blonde when other bleaches have come out more evenly and lighter. Would not recommend

The product is great but you have to use a very good shampoo after, to maintain your perfect blond platinum color:). P.S :for the first time using it don't forget to let it in long enough, or you will end up being orange.

I've been platinum blonde for about 8 years. I decided to give this a shot as my roots had gone that horrible yellowish colour. I left this product on for the longest time at 45 minutes, washed my hair and my roots were still yellow! I will not use...

Honestly, love this product. Quickly lightens, great results even on Black hair! Leaves hair slightly coppery, but a lightweight toner fixes immediately.. And hair doesn't feel damaged. Best there is.

I used this hair dye after bleaching my dark brown hair which was yellow on top and an orangey colour everywhere else. I had missed some of my roots the first time which it completely covered, but again, as a yellow colour. As for the rest of my hair...

I think this dye is great for the price, as well as it being a DIY job. I've used this for years now since a different one turned me ginger! I've never had a problem with this except sometimes it makes my hair very yellow to begin with, especially when...