L'Oreal Paris Superior Preference

easy to use, with real stay power

The first time I ever had my hair colored it was with this product. I was afraid because I was going blonde..(er) and I was afraid it would dry my hair out and make it brittle. It was nice to be proven wrong as I found the two bottles of color...

I have used this for years its the best on the market

After paying upwards of $80 every 6-8 weeks for a professional to color my hair, I decided to save some money and try to do it myself. Six weeks ago I tried Revlon ColorSilk, but when I was rinsing the color out my hair looked and felt so dry that I...

This is my all time favorite hair color brand. It doesn't make my hair dry and people are shocked to hear I color my hair because it looks so natural.

I have used this brand quite often and I love it.

I've used many brands over the years, and the only other one that comes close is L'Oreal Excellence! This lasts a good 6-8 weeks or longer without fading.

I have been using this color for at least two years and like the ease of use and the way it stays in. The conditioner included is great and I have never had a problem with any of their colors. The gloves are even big enough!

This product has the best consistent color. It totally covers all my grey and lasts until it grows out. The conditioner is wonderful and I use it intermittanly with my regular daily program. I would recommend it to anyone!

I have used this product for many years. I have very sensitive skin, but I have no problems using L'Oreal Preference. It leaves my hair shiny, manageable and perked up with color. The red-blond colors are my favorite.