This saves me soooo much money at the salon...it looks professional and multidimensional. Covers grey beautifully and the highlights are easy with their directions. Just wish I could buy EXACTLY the same base color for in between touch ups . Don't need...

I have been a "Salon Snob" for many years. I would only go to one salon and had one person for a cut, and then another person for color. Well, the oconomy hit me pretty hard and needless to say no more salon. PANIC. I went online to research different...

My hair grows very fast, so getting my hair colored in a salon is just way too expensive to maintain. I found this product a few years ago and have used it ever since. I absolutely love it! It's easy to use, and having the highlight products included...

This product is so easy to use! I get compliments on my color all the time! People are amazed that I did it myself! My husband has even helped put the highlights on! It's that easy!

I AM A 50 SOMETHING WOMAN WHO HAS JUST STARTED SEEING THE GRAYS COME IN. AT FIRST I WENT TO MY STYLIST AND ASKED HER TO COLOR MY HAIR, WHICH IS ALSO HIGHLIGHTED. SHE IS THE ONE WHO TOLD ME I CAN SAVE TIME AND MONEY IF I WANT TO DO IT MYSELF WITH THIS...

The first time i tried this product at home i stopped going to the beauty shop and using other home colours. It leaves your hair feeling healthy and beautiful. and the compliments. you won't believe them. i've tried alot of colors over the years and...

This hair coloring works for me. I have tried many and by far this gives the best results. I color my hair outside and the lawn has thrived on the wash and rinse water.

I have been using this product since it came out on the market, love it my only concern they have evidently discontinued 9.0 which I have always used.

It takes me long time to put it on, but it worth doing because I love the results. it brings shine in my hair.

I really love this product. It is long lasting.It covers gray really well. The brush is too small but overall the highlights are good. The conditioner really works well.